Greg Pierson Iovation

In the journey of launching groundbreaking enterprises while also championing the aspirations of a loved one in the racing world, there unfolds a narrative rich with innovation, dedication, and the art of balance. Steering two tech startups to remarkable exits, with a combined valuation surpassing $650 million, reflects not just entrepreneurial success but a profound commitment to team synergy, vibrant company cultures, and unwavering customer focus. This odyssey, marked by the leadership of Greg Pierson Iovation, is a testament to the intricacies of nurturing growth and fostering environments where innovation thrives. Before delving into the entrepreneurial realm, my professional path was carved out through strategic consultancy at Accenture. Engaging with corporate giants like Nordstrom and Bridgestone Firestone provided a solid foundation of experience that was pivotal for later ventures. This phase was also distinguished by significant contributions to technological innovation, notably in the development of patented device-based reputation systems, showcasing a dedication to advancing security and technology. The journey with iovation, culminating in its acquisition by TransUnion in 2018, symbolizes not just a financial milestone but the culmination of a culture that prized loyalty, innovation, and a familial spirit. It was gratifying to see that a substantial segment of our team had journeyed with us for over five years, illustrating the deep connections and the supportive environment we had cultivated—an environment so compelling that it welcomed back individuals who had ventured elsewhere, only to return.